gallery screenshot

Transitioning from 2D to 3D: The Future is Now.

Famed surrealist painter, René Magritte, entitled this piece “The Treachery of Images” and underneath his painting of the pipe he wrote “This is not a pipe.” in French. He meant that this painting he created was simply an image of a pipe. A 2D representation of a 3D object.

Now imagine never having physically held a pipe and knowing only what you can see from this picture. You wouldn’t know if the inside needs cleaning. That there could be a small crack on the other side of the bowl. Or maybe even that the owner’s initials are beautifully carved around the bottom of the mouth piece. This is because the picture only tells you what it wants you to know.

We live in a 3D world (ok, 4D if you count time) and our eyes are trained to see it as such. A flat image is only an illusion. A picture of what the artist or photographer want you to see, not what actually exists. And in the world of Real Estate a picture may be worth a thousand words but if those words aren’t “Can I make an offer on this home?” then they don’t mean anything. What are your clients missing out that could make or break that sale? Well, that depends on what is and isn’t in the photos of your listing.

(a screenshot I captured of our Electrica Gallery 3D tour and one of the meta tags)

The 3D Matterport Camera AccuTour uses to scan and capture a space, whether it’s a home or business, creates a picture. But unlike other still images, this one essentially allows the viewer to walk through and explore a photograph as if they were there. If you want to get a closer look at the counter tops, bathroom, or even closet you can simply navigate over to it. We can even tag the counter tops with information so that when the viewer clicks on it, they can see everything down to the type and color granite it is. As far as it’s value in commercial spaces, we recently scanned the Electrica Gallery, a modern art gallery here in Fort Lauderdale (check it out!) Not only were we able to capture the space and layout but we were able to tag the artwork as well. So with a click of the mouse, anyone can see the medium, artist’s name, dimensions, ect. basically any information you want people to be able to know about.

Considering the popularity of sites like Zillow, Trulia, and Hot Pads, searching online for homes has become the new standard in the Real Estate biz. The future, however, will be 3D tours. Eliminating the need for dozens of unnecessary showings, potential home buyers can simply click through a house and see everything as they’d like to. Not only saving your clients time but realtors the hassle of setting up showings and endlessly driving around.  Vastly more impactful than any photograph can ever hope to be, a 3D tour is like peeking behind the curtain and finding out that the wizard of oz is real . No tricks or photoshop,  it’s just simply what you see is what you’ll get…in stunning 3D.  Pictures can only take you so far; 3D puts you there.