21 Mar Why CEO’s Think Technology is Important and You Should Too

From the team at AccuTour 3D Virtual Tours: Why Technology is Important to CEO’s.

In today’s world we are surrounded by technology.  It’s all around us from the time we get up in the morning to the time we go to sleep at night, and everywhere in between.  In today’s sales markets you can’t help but be driven by the use of technology.  It seems the more innovative you are, the smarter you appear to those around you. Would you have the same respect for the guy using his VCR as you would someone who’s just showing you the latest in Blue Ray or 4D players? The answer is undoubtedly “NO”!  Imagine what your clients think if you were to pull out a brick sized cell phone rather than your new iPhone or Droid.  It’s no different in Real Estate than any other business.  Here’s some quotes from some very prominent CEO’s telling us why technology is so important that you should know too.

“The single biggest threat to growth, in tech data’s environment is our ability to adjust to the rapid pace of changes in technology”.  Robert M. Dutkowsky, CEO, Tech Data Corporation

While this is absolutely true, if you have a difficult time embracing change in this world, it may be very tough for you but it’s going to happen, regardless.  In businesses like Real Estate, you have to constantly keep up with what’s cutting edge or you may look like the guy or gal with” VCR Syndrome”.  Ask yourself this question, “What’s their perception with the tools I’m using to accomplish their needs”.

In today’s world, 81% of CEO’s see mobile technologies as being strategically important to their organizations. It’s amazing that there are still as many people not understanding this concept when everyone has their heads stuck in a mobile phone. By paying attention to what the ‘Big Dogs’ are talking about, you’ll be ahead of the game.

“The biggest risk is not taking any risk. People think innovation is just having a good idea, but a lot of it is just moving quickly and trying a lot of things.” Mark Zuckerberg, Former CEO of Facebook

When it comes to newer technology many people are afraid to take risks. But if you can’t embrace technology and take your fear with you, you’ll be left behind or worse yet, your competitor that isn’t afraid of advancing, will steal your business and your money.  Set goals that allow the use of these advancements.  If it doesn’t work, never be afraid to start over.

There have been many forms of technology, apps, software, even cell phones that have gone through change, the point is to welcome it, not be afraid of it.  Some things may work, while others may not or at least they may not for you. Turn around and look behind to see what the results were.

“Innovation distinguishes between a leader and a follower.” Steve Jobs, 1955-2011

By positioning yourself as a leader and at the forefront of your industry, you’ll build trust with your clients.  It’s almost as a form of ‘insurance’ that the client is getting what they pay for.  Your clients don’t want Fred Flintstone; they want the head of Microsoft or Cisco to lead them to a solution.  If you’re not the decision maker for those companies, at least follow their lead by being a leader in your own vertical and watch what a difference it makes.

“Purpose doesn’t have to be a do-good mission. Purpose is, ‘What’s the hole in the universe if your company isn’t there?’ To me, that sits above your brand, above your strategy, above your operations.” Devin Wenig, President and CEO of eBay Inc.

The CEO’s of today are more apt to go back to the basics with a core focus on their customers.  They focus on what their company can do better than anyone else when it comes to filling the void that their clients have.  They present solutions in a quick and easy to understand matter.  Technology that is aligned with such perspective is bound to have a higher result.

There still remains to be a ‘human factor’ when it comes to technology.  By using tools that focus on the user’s experience, and not just because it’s the latest, greatest thing will heed better results in the long run.

AccuTour in Florida uses breakthrough 3D imaging technology to produce interactive Virtual Tours of Properties. The result is a stunning and captivating 360 degree walk-throughs into properties that is 100% controllable by the user.  

For more information regarding AccuTour services, contact our offices.